When planning an event like a community health seminar, people often focus too much on the programming and logistics, but how can they effectively encourage community members to attend and participate in the occasion? There are many ways to promote a community health conference, particularly with all of the digital and modern tools available today.
However, as an event organizer, you should not underestimate the power of print marketing materials. These advertising tools still have the capability to spread the word about your event and boost your attendance rates. Below, we’ll go over some effective ways to use them in your event marketing efforts and make people eager to attend!
1. Posters
Posters remain to be a very popular print marketing media, especially for event planners and organizers. It’s not only because they’re cheap to make but also because they can be customized as you need. This makes them an effective tool for telling potential attendees what the event is all about. Another advantage of using posters is their ease of production.
Unlike brochures, which often require complex layouts, posters can be created in a straightforward way. This simplicity not only eases the design process but also increases flexibility in production. Eventually, with available health poster templates, such as those from PosterMyWall, you can create one without having to hire a graphic designer.
It’s also important to note that many printing companies provide short-run poster services. This kind of printing solution allows event organizers to make high-quality posters without committing to a large order. Using such a solution, budget-conscious organizers can further cut down production costs.
2. Outdoor Signs and Flags
You’ve probably seen outdoor signs and flags used in many political events and campaigns, right? The good news is that they can also work well for events like a community health seminar. These print advertising tools, which can be placed around your event venue, are highly effective at capturing the attention of those who pass by.
Outdoor signs and flags are also easy to design. They typically have a straightforward layout that includes only the most important information, such as the event name and a tagline. Another advantage you may get from using outdoor signs and flags for your community health event is that you can set them up in place days in advance.
3. Brochures
Brochures not only allow you to effectively tell the story behind your health seminar event but also leave a lasting impression. They often include all the important details of an event and can effectively enhance the public’s perception of your health seminar.
Whether you’re inviting health professionals from nearby hospitals or health-conscious residents from all over town, your brochure should be tailored to your attendees’ preferences. So, before you go out and stop by a print shop, ask yourself: What information is essential for my audience to understand? How can I better get their attention?
With clear answers to the questions above, you’ll have a strong foundation for the brochure design and production process. Do not forget to look into the various material and layout options available. You might find something that is both affordable and effective at attracting interest. Again, align these elements to what kind of people you have as your target audience.
4. Stickers
Who says stickers are just for children? You can use it as a fun alternative to other event promotion methods. They’re not expensive to make, and they don’t take a lot of effort to distribute. Even better, you can simply hand them out to people and, when they stick one to their laptop, car, or water bottles, they become a mobile advertisement for your event.
These printed ad media might be small, but people get excited when they receive them and you can easily include fun health messages in them. Another big plus of using stickers as an event promotion tool is that they’re very adaptable. Depending on your event size and budget, you can freely adjust their size, complexity, and paper material.
The Takeaway
A community health seminar is a great way to improve the public’s knowledge of health and the newest advancements in the medical field. It can also be a great gathering place for those who do not have access to medical learning resources, providing a relaxed forum for discussion that brings people from various backgrounds.
While organizing such an event can be a lot of work, it’s worth it to see all of the essential details come together on the big day. And, by using effective event-organizing methods and implementing effective print marketing strategies above, you’ll be well on your way to realizing an enjoyable and memorable community event.