DS Group is a prominent Indian conglomerate that has made significant contributions to various industries, including paan masala, food and beverages, hospitality, and luxury retail. With a rich history dating back to 1929, the group has evolved into a diverse organization with a strong presence in both national and international markets.
DS Group food businesses have maintained an unwavering commitment to producing premium quality products and consistently building successful brands across various categories. Over the years, DS group brands have undergone magnificent evolution, driven by their relentless focus on quality, taste, and innovation. This dedication has not only fostered consumer loyalty but also ensured utmost satisfaction among the group’s customer base.
DS Group’s Entry into the Food Industry
DS Group’s foray into the Catch brand exemplifies its entrepreneurial spirit and commitment to quality and innovation. The journey of Catch began when DS Group identified an opportunity in the spices and seasoning market, aiming to revolutionize the culinary experience for Indian consumers.
1. Catch Salts and Spices
In March 1987, DS Group introduced a game-changing concept in the form of Catch, a brand that revolutionized the way salt and pepper were used and served. Recognizing the need for a convenient and contemporary solution in a tropical country like India, where salt often clumped together when left exposed, DS Group launched ready-to-use, free-flow salt and pepper sprinklers under the Catch brand.Building on the success of the salt and pepper sprinklers, DS Group expanded the Catch brand to include other product categories.
Catch Spices were introduced with a commitment to deliver quality and taste. Today, the brand has become the preferred choice among housewives and chefs alike, establishing itself as a staple in kitchens across the country.
Catch Salts and Spices, a part of DS Group’s product portfolio, has both a kitchen range and a tabletop range:
Kitchen Range
- Single/ Straight Spices
- Mixed Spices/ Blends
- Whole Spices
- Cooking Pastes
- Hing
Tabletop Range
- Sprinklers
- Grinders
- Herbs and Flakes
2. Kewal Spices
DS Group introduced Kewal Spices;a fresh range of spices designed to cater to the price consciousconsumers. The brand distinguishes itself with a unique name and captivating packaging while maintaining a steadfast commitment to quality and authenticity.
Kewal Spices are crafted using carefully selected, high-quality ingredients.The brand aims to strike a perfect balance between affordability and exceptional flavour, allowing consumers to elevate their culinary creations while being mindful of their budget.
The current portfolio of Kewal Spices comprises essential items such as:
- Turmeric
- Chilli
- Coriander
- Jeera powder
Kewal Spices also has a range of flavourful blends like:
- Garam Masala
- Sabzi Masala
- Chhole Masala
- Meat Masala
- Chicken Masala
3. Not Just Nuts
Not Just Nutsoffers a range of healthy snacking options that are more than just delicious – they come with added benefits. These gluten-free, natural, and preservative-free snacks provide a guilt-free indulgence. Packed with protein, they offer a wholesome snacking experience.
The salted variants include Peanuts, Roasted Cashews, and Roasted Almonds, all seasoned with rock salt. This not only enhances the flavour but also provides essential minerals for the body. For a burst of flavours, the masala variants of Peanuts and Cashews are available, featuring the special Dilli 6 masala, adding a delicious twist.
4. Pulse Natkaare
Pulse Candy, known for its iconic tangy flavour, has expanded its product range by venturing into the snack segment with Pulse Natkaare. This new offering aims to provide consumers with a unique snacking experience while evoking nostalgia for the popular tangy Pulse candy.
Pulse Natkaarehas two exciting variants: Pulse Natkaare Peanutsand Pulse Natkaare Chana Jor. These on-the-go snacks are designed to deliver a lip-smacking combination of ingredients that elevate the traditional peanuts and chickpeas into delightful treats.
In conclusion, DS Group’s food brands in India prioritize taste and quality by investing in selecting premium ingredientsand offering a diverse brand portfolio.